There are also multiple manufacturers of the components.
She says the CEOs still fighting the change to industrialised construction need to recognise that others aren’t anymore - that in a long-game sense, they “probably aren’t doing the right thing.”.“Companies should be seeing this as a massive opportunity in shaping themselves,” Johnston says, “positioning themselves to see it as a benefit and not saying: ‘I hope this passes me by and I can avoid making some of the big shifts.’”.
Marks reiterates that the shift to industrialised construction is going to take everyone’s involvement.All of the key players need to recognise their own dissatisfaction and start making changes.. “I don’t just feel the shift,” she says.“I’m holding on some days because I’m getting knocked over from the shift!”.
The thing that will make the biggest difference at the moment, she says, is the productisation - connecting those products upfront in the platform to provide connectivity for designers and makers.. “And I think that's why what you're doing at Bryden Wood is so cool.We need to enable a connected ecosystem and a connected tissue between all these foundational products to really make this work.
And I see examples of it all the time.”.
Marks talks about the convergence that’s happening between industries, companies, processes and products.In our Design to Value approach, we have found that it is not enough to come up with a great conceptual design which in principle delivers great value.
Without the maintenance of the energy and ambition which delivered the design, the value can simply be frittered away.You must take up the mantle and do things you have not done before, engage with people not engaged with before; like a carpentry workshop making aircraft parts.
The outcome, the delivered value is the driver, not the process.. As the impacts of global warming and destruction of the natural world become clearer to us all, we should not hide away, or simply feel guilt, or try to push it away and dismiss it.We should use our energies to connect, collaborate, innovate.